Profit Improvement Paradox

Many managers cannot answer basic questions about the financial health of their organizations.

• Profit Building shows you how to build a profit-conscious culture in which key players are aware of how everyday business activities affect specific line items on the P&L statement.

Many leaders are distracted by daily responsibilities and have little time for addressing profit opportunities.

• Profit Building illustrates how to make profitability a higher priority.

Organizations often fail to provide sufficient training in how to cut costs.

• Profit Building gives you a consistent, proven, and repeatable cost-cutting process to follow.

Organizations that need to cut spending frequently resort to layoffs first.

• Profit Building challenges you to look elsewhere for overspending and cost reduction opportunities.

Profit Building

The book Profit Building has received critical acclaim for its timeliness in demonstrating how organizations can turn to employees as a resource to increase profitability, recommend new ideas and create ways to incorporate them into every function of the organization.

All too often, managers cut the very people who can help them improve profits. The people responsible for the day-to-day operations of manufacturing, information technology, or human resources often know where waste is and can help identify ways to eliminate it.

Profit Building provides a proven and repeatable team-based process and tools for cutting costs and increasing profits, not just for today or next month, but for the long term.

Profit Building was featured on CNN, Bloomberg Television, and numerous radio stations in the United States and Europe. It is translated in German, Polish, Swedish, and Chinese with additional foreign language translations anticipated.

LudyCo International offers a variety of Profit Building learning events and products to fit your organization, whether you manage a large corporation or small business, academic institution or not-for profit organization.

A New Concept is Catching On Around The World
- Questions Brainstorming -
A New Way to Brainstorm

Business magazines in London and Ireland are writing articles about it. Universities in China and Sweden are evaluating it for curriculum material. Training companies in Germany and Poland are promoting the concept to client organizations. Radio and TV business shows are talking about its global application. Perry Ludy’s concept of Questions Brainstorming is catching on!

“I have found that the process of brainstorming questions produces an endless list of questions that, in turn, stimulates creativity and produces the fuel necessary to keep the process of continual improvement going”, Ludy says. “In the Profit Building Process, the answers to these questions form the framework for constructing future action plans. The traditional practice of brainstorming for answers generates fewer ideas, and (consequently) fewer solutions.”

In many companies asking questions seems to have a negative connotation. Questions are perceived as antagonistic, confrontational challenges of authority. Managers appear to be more interested in gathering information rather than encouraging questions, a process where results are predictable.

Questions should be encouraged at all times and at all levels within the organization.

The people who speak up and position themselves as the authority on a particular topic seem to get all the credit, attention, support, control, and key roles in the organization. But the quiet majority has more to bring to the profit-solving party than the few who have won us over by assuming the leadership role. We need the participation of everyone in the group to provide a broad range of ideas, potential solutions, and action steps to resolve the business problems of today.

Questions Brainstorming is a new approach to brainstorming. Unlike the traditional management problem-solving approach, this process involves brainstorming the questions, rather than trying to come up with immediate answers and short-term solutions. The process of brainstorming questions produces an endless list of questions that, in turn, stimulates creativity and produces the fuel necessary to keep the process of continual improvement going. In the Profit Building Process, the answers to these questions form the framework for constructing future action plans.

Once a team is trained in and familiar with the Questions Brainstorming approach, team members become very comfortable with the process of generating questions for long term results.